BOOST 0.1

Elevate your marketing expertise and propel your career forward with BOOST 0.1, an accelerated professional training program meticulously designed for marketing professionals seeking to bridge the gap between where they are (Point A) and where they aspire to be (Point B). This dynamic program goes beyond conventional marketing training, offering a comprehensive curriculum that combines foundational principles with cutting-edge strategies to cultivate a new generation of marketing leaders.

• Marketing Fundamentals
  • Introduction to Marketing Concepts
  • Understanding the Marketing Mix (4Ps)
  • Overview of Marketing Strategy Development

• Market Research and Analysis
  • Conducting Market Research Surveys
  • Data Collection and Analysis Techniques
  • Market Segmentation and Targeting Strategies

• Consumer Behavior and Psychology
  • Understanding Consumer Decision-Making Process
  • Psychological Factors Influencing Buying Behavior
  • Applying Consumer Insights in Marketing Strategies

• Brand Strategy and Positioning
  • Developing Brand Identity and Values
  • Brand Positioning Techniques
  • Brand Architecture and Portfolio Management

• Digital Marketing Essentials
  • Overview of Digital Marketing Channels
  • Digital Marketing Trends and Best Practices
  • Integration of Digital Marketing with Traditional Marketing

• Content Marketing Strategies
  • Content Strategy Development
  • Content Creation and Curation Techniques
  • Content Distribution and Promotion Strategies

• Social Media Marketing
  • Social Media Platforms Overview
  • Social Media Marketing Campaign Planning
  • Social Media Advertising Strategies

• Search Engine Optimization (SEO)
  • On-Page SEO Optimization Techniques
  • Off-Page SEO Strategies
  • SEO Tools and Analytics

• Pay-Per-Click (PPC) Advertising
  • PPC Advertising Platforms Overview
  • Keyword Research and Ad Copywriting
  • Campaign Optimization and Performance Tracking

• Email Marketing Campaigns
  • Email Marketing Strategy Development
  • Email List Building and Segmentation
  • Email Automation and Personalization

• Influencer Marketing Strategies
  • Identifying Influencers in Your Niche
  • Influencer Outreach and Collaboration
  • Measuring Influencer Marketing ROI

• Marketing Analytics and Data Interpretation
  • Key Marketing Metrics and KPIs
  • Data Visualization Techniques
  • Interpreting Marketing Analytics Reports

• Customer Relationship Management (CRM)
  • CRM Systems Overview
  • Customer Data Management Best Practices
  • Using CRM for Customer Engagement and Retention

• Marketing Automation Tools and Strategies
  • Marketing Automation Platforms Overview
  • Automated Campaign Workflows
  • Personalization and Segmentation in Marketing Automation

• Campaign Planning and Execution
  • Campaign Planning Frameworks
  • Budgeting and Resource Allocation
  • Campaign Execution and Monitoring

• Brand Monitoring and Reputation Management
  • Online Brand Monitoring Tools and Techniques
  • Reputation Management Strategies
  • Responding to Brand Mentions and Feedback